Do you want to enter Bulgarian retail (FMCG) market, or simply
increase your sales on it?
Easy Support can help you accomplish your goal.
Yes, trade with Bulgarian FMCG companies has become much easier after our country entered EU in 2007.
Nevertheless, Bulgarian retail market, or some aspects of it, remain “Terra incognita” for the foreign exporters, since they lack local knowledge.
Easy Support can help you to build-up speed quickly and establish or increase your business on Bulgarian retail market.
We provide consulting and support
in the following areas:
Research
• Market research – size of the retail market for specific category, trends, main players, etc.
• Competition research – deep dive for 1-2 main competitors
• Custom-made researches
• SWOT analysis
Strategy
• Product Positioning and Pricing strategy for your products
• Marketing strategy
Establishment
• Lawyer’s consultancy and support
• Accounting support
Operations Kick-off
• Establishing contacts with retailers
• Establishing contacts with distributors/wholesalers
• Support with negotiations
• Support in meeting regulations
Operations Routine
• Logistics support
• Liaison with authorities
• Marketing (ATL&BTL) activities to boost sales
• Store checks
• Follow-up (performance KPIs)